Backlinks are a major part of SEO work and a major driver of traffic to your site. So let’s discuss the ins and outs of backlinks.
What are backlinks?
First of all, what is a backlink? Backlinks are incoming links to a website or web page. Essentially, if another website places a hyperlink to your website on their page, that is a backlink to your site.
Why are backlinks important?
Major search engines often use the number of backlinks that a website has as one of the major factors in determining that websites search engine ranking. This gives a website credibility. The more outside website referring people to your site, the higher Google will rank you. They view that as a way to help determine if a site has legitimate and high quality content.
Types of Backlinks
Unnatural/Black Hat Link Building:
Google recently announced that it will be focusing its efforts on targeting websites, blogs, and backlink profiles that seem unnatural. This topic stems from the fact that individuals and agencies create traffic from simply commenting on blogs that are completely irrelevant to their business. New algorithms are being written to target off topic link building and simply commenting on blog network to generating traffic. DO NOT ENGAGE IN BLACK HAT link building. Google will find out eventually what has happened and you can be blacklisted and sandboxed.
Natural/ White Hat Link Building:
It is always good practice to build links that are relevant to your business to reap long-term success. With the recent Panda updates released by Google, a flood of backlinks all at once are being sandboxed due to unnatural link building schemes. Search engine bots want to see quality backlinks on your site, not mass produced irrelevant links. This means focusing on keyword-enhanced, quality content that others will want to share is key. Content is king in your website design and implementation.
Building a Comprehensive Link Strategy for Your Business:
You can grow your backlinks organically and naturally by utilizing a web design company, such as Moyego, that is committed to natural link building. Action items can include: directory submission, article submission, relevant social bookmarking, press release creation, social media usage, and quality content that will go viral. Having a unique blend of content, including videos, photos, and written content, is the most powerful way to get your website to rank higher in the search engine pages. Also ensure that your content is refreshed frequently with content that has been keyword enhanced.
What backlinking tips or questions do you have?
SEO and the Importance of Backlinks